For Adora—we wanted a clean, professional look—with a bit of a kick to it!
We therefore chose a modern font with a bit of a twist to it—paired with a serif font for editorial. The inspiration for the symbol was from the health cross—making it more feminine shaped— reminiscent of 70s patterns (for genX women), flower, growth & connections.
For the Adora website, I looked at taking the brand bit further—looking at how the symbol, colours and illustrative elements can extend across the brand creating a cohesive & distinctive look for Adora.
"Rebecca created a wonderful logo & brand for my new start-up Adora. It's really modern and looks like a proper grown up brand. It's really smart."
Ann O'Neill, Founder Adora Health
